Joshua's Meat Products, Inc. was founded in 1993 by Manny and Virginia Valencia in Nagcarlan, Laguna, Philippines. Starting with a modest investment of PHP 2,000 from their wedding gifts, the couple began producing homemade longganisa, initially selling to neighbors. Over time, JMPI expanded its product line to include more than 30 types of processed meat products such as bologna, smoked longganisa, ham, tocino, and hotdogs. The company's commitment to quality and food safety has earned it a double A rating from the National Meat Inspection Services (NMIS) since May 2006.

Today, JMPI distributes its products across various regions like Laguna, Metro Manila, Bicol, and parts of northern Luzon, employing over 350 staff and producing seven to ten tons of meat products daily. JMP sources raw meat internationally and also from local suppliers, supporting the Nagcarlan community, and maintains strict food safety and sanitation standards.

Mission

To glorify God by producing high-quality, safe, and affordable meat products with integrity, excellence, and compassion—serving our customers, supporting our communities, and honoring Christ in all that we do.

Vision

To be a trusted leader in the meat industry, known for honoring God through ethical practices, exceptional quality, and compassionate servirof— impacting lives, nourishing communities, and advancing His kingdom through our work.

Core Values

Christ-Centered Excellence – We pursue greatness in all we do, driven by our devotion to God. Every product we craft is a reflection of our commitment to honor Him.

Righteous Integrity – We stand firm on truth. Our business is built on honesty, accountability, and doing what's right—even when it's hard.

Purpose-Driven Leadership – We lead with conviction, stewarding our influence to uplift people, transform communities, and advance God's Kingdom through business.

Relentless Quality – Excellence isn't optional. We dominate the industry with world-class standards in food safety, flavor, and innovation—delivered with discipline and care.

Empowerment Through Faith – We cultivate a workplace where faith, hard work, and character are nurtured—empowering every team member to grow spiritually and professionally.

Servant-Hearted Impact – Our success is a tool for service. We are committed to generosity, community-building, and being a beacon of hope in the marketplace.

Bold Stewardship – Every resource is a gift from God. We manage His provision with wisdom, courage, and a vision for generational impact.

Executives

Mr. Manuelito Valencia

Chief Executive Officer & President

Mrs. Virginia Valencia

Treasurer

Ms. Joanna Valencia

General Manager and Operations Heads

Target Audience

This product appeals to a diverse range of customers, including budget-conscious families from middle to lower-middle income households seeking value-for-money meals and locally-produced, trusted meat brands; small to medium food businesses such as carinderias, eateries, canteens, and food stalls that require consistent quality, supply, and affordable bulk pricing; institutional buyers like schools, lapitals, and company cafeterias that need reliable, safe, and cost-effective meat products in volume; local supermarkets and sari-sari stores that rely on popular, fast-moving, and recognizable meat brands; and working individuals and students who prefer convenient, ready-to-cook or easy-to-prepare meals without compromising on taste or budget.

Unique Selling Proposition (USP)

High Quality You Can Taste, Prices You Can Afford – We combine premium ingredients and expert processing to deliver flavorful meat products at a price every Filipino can enjoy.

God-Centered, People-Focused – Rooted in faith, our company operates with integrity, compassion, and a mission to serve communities through honest, high-quality food.

Trusted by Filipino Families for Over 30 Years – With decades of experience, Joshua's has earned the trust of homes, retailers, and food businesses across the country.

Wide Variety, One Standard: Excellence – From tocino to longganisa, hotdogs to ham—we offer a complete range of meat products made to the highest standards of taste and safety.

NMIS Double A Certified Facility – Our processing plant meets national food safety and hygiene benchmarks, giving customers peace of mind with every purchase.

FDA Registered Products – We ensure that the product complies with the FDA's food safety and manufacturing regulations. The registration process involves thorough inspection and evaluation of your production processes, providing transparency and assurance to consumers and regulatory bodies.

Supporting Local, Serving National – We proudly source from local farmers and workers, helping grow the economy while distributing our products throughout Luzon and beyond.

Consistent Flavor, Every Time – Our time-tested recipes and reliable production processes ensure every bite tastes just as good as the last—always.